DiscoverContagious NarrativeApes are one thing... Should you launch a REAL crypto project with a "story?"
Apes are one thing... Should you launch a REAL crypto project with a "story?"

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Update: 2022-06-03
Share

Description

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.


Terra Whitepaper


PolkaDot Litepaper

Comments 
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Should BDRs live in Sales, or Marketing?

Should BDRs live in Sales, or Marketing?

2019-05-0704:04

Thoughts from NFT_NYC Show: Competition, Community & Culture

Thoughts from NFT_NYC Show: Competition, Community & Culture

2022-06-2414:11

What does it mean to "tell the story" of your Web3 project?

What does it mean to "tell the story" of your Web3 project?

2022-06-0919:01

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Apes are one thing... Should you launch a REAL crypto project with a "story?"

2022-06-0312:15

What’s different about building brands in Web3?

What’s different about building brands in Web3?

2022-05-2609:48

START HERE: Why "Contagious Narrative?"

START HERE: Why "Contagious Narrative?"

2022-05-2111:15

What’s the buzziest buzzword in marketing these days?

What’s the buzziest buzzword in marketing these days?

2019-03-1104:21

Is it worth fighting a trademark dispute with a giant?

Is it worth fighting a trademark dispute with a giant?

2019-02-2803:56

How do I choose a positioning?

How do I choose a positioning?

2019-11-1203:59

Is it better to fly or train from Boston to New York?

Is it better to fly or train from Boston to New York?

2019-11-0604:01

What sets the pace of growth?

What sets the pace of growth?

2019-11-0503:35

What's the best way to cold call an executive?

What's the best way to cold call an executive?

2019-03-2504:18

What's the difference between a VP of Marketing and a CMO?

What's the difference between a VP of Marketing and a CMO?

2019-03-2002:14

Should VCs care about startup brand building from the start?

Should VCs care about startup brand building from the start?

2019-03-1504:31

How do you measure the ROI of inbound leads?

How do you measure the ROI of inbound leads?

2019-03-1305:51

What are the best branding hacks in the DTC space?

What are the best branding hacks in the DTC space?

2019-03-0805:33

When should startups invest in branding?

When should startups invest in branding?

2019-03-0603:49

What marketing tactic do startups waste money on?

What marketing tactic do startups waste money on?

2019-03-0405:13

What have you learned as a VC you wish you’d known as an operator?

What have you learned as a VC you wish you’d known as an operator?

2019-03-0104:05

What has cooking taught you about business?

What has cooking taught you about business?

2019-02-2706:00

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Mike Troiano